Of course, there are other perspectives. As her voice lowered and deepened over the years, she's moved from the natural repetoire of her milky-soubrette temperament (she's the finest Adina I ever expect to see) to parts calling for more emotional and dramatic command. These -- and her ease in her new voice -- have been slow in coming, and if Marguerite was a worthy harvest, previous runs of Manon, Violetta, and the like failed to inspire. The marketing stuff has, in a sense, just given her less leeway for that sort of thing.
Next season's Violettas are primed to be different, but that is circumstance. Were she again the comfortable vocalist, what roles then? I do hope I get to find out. Her unmistakable sound, when freed to do its thing, makes me very happy.
(Incidentally, I've long thought she'd be the ideal Adalgisa, but houses have truly bizarre ideas about that part.)
Mind you, the part of the Times in this isn't pretty. How bizarre that it's taken this turn for them to notice a singer -- any singer -- not actively pushed by Met administration!
UPDATE (4/7): I've heard quite an interesting rumor (somewhat far from most speculation) as to the context of this story. Even if true, however, everything above still goes.